Speed Media International - Transporter Advertising

What better way to create a renewable source of annual income then the use of your tow trailer, transporter or tow vehicle for sponsor advertising. Fast Track Marketing utilizes custom programs that continue to be as popular as they are effective year after year. By using our trailer advertising programs you will not sell advertising space on your trailer, only lease them on an annual basis.

If an advertiser chooses not to renew his Advertisement for a certain year, we find another sponsor to lease the spot and more money is generated into your racing program. This is in addition to the money paid by those sponsors who did renew their advertisement.

Location of the advertisement determines the amount of money you are able to lease a spot for. “The more visible, the location, the greater the value” If the advertisement is on the inside of the door that is only open at the race track, the value is less then if it is on the outside. Same goes for the sides of the trailer. The rear of the trailer is worth more money , because on the highway, all cars will see it as they pass.

On the other hand, the front of the trailer is viewed only by those turning around after they have passed you or sneak a peek in the rear view mirror. On the highways, race car transporters usually use the right hand travel lane, except for passing.

This makes the entire left side of the trailer more valuable. One sportsman drag racing team used our program to purchase a $18,500.00 enclosed trailer for only $ 7,300.00 and they continued to generate much needed income with it year after year.

Utilization of the racing vehicle, transporter, and tow vehicle as a bona-fide message medium for the sponsor. Not just the firm’s name. We want to tell the market something about your sponsors establishment, slogan, promotional message, specials, social message, and any point the sponsor wishes the customer to receive. This is accomplished through the use of interchangeable message panels on transporter and tow vehicle.

The ability to interchange advertising panels will allow us to promote multiple products or messages. This is accomplished either on a per region basis (if advertising is weak in one area of the country) or on a per race basis ( if the necessary funding is available ) See why Sportsman's Racing Solutions for transporter advertisement really work.

For more information email us at info@racingsponsorships.com

This text is copyrighted by Fast Track Marketing 1998 and updated version 2000.
No reproductions may be made without the express permission of this agency.