Fast Track Marketing - Media Press Kits

One of the major points of any marketing partnership is the ability for the race team or it’s designated individual to be spokesperson to the race fans about the product or services of their sponsors. The financial assistance your team gets from corporations is for 3 key things.

Publicity For Their Product Or Services
Exposure to Potential Consumers
Assistance In Developing A Greater Market Share

Fast Track Marketing has the experience to produce an almost magical transformation from a race team that just races each week to a team sponsors sit up and take notice.

Because of our own success in the racing community, we have the ability to see from the outside what your team needs to make it more appealing and marketable to a sponsor. We meet with you and your crew members and teach the basics of interviews, handling the press / media, assisting your team in any necessary re-design, How to handle your sponsors and other things that you normally may not think about. Your job will be to concentrate on your racing performance, our job is to sell it. A teams appearance and performance off the track is just as important as what happens on the race track.

When entering into a marketing partnership with a race team, all sponsors are concerned with
positive public image. Let’s face it, that is what sells. If you win an event, that is icing on the cake. The marketing value does not rely completely on the ability of a race team to win. It relies on their ability to sell. It is common knowledge that race fans support companies that are involved with racing. We count on this loyalty to assist us in a complete marketing partnership with your sponsor.

While you are concentrating on your performance, we are working with your sponsors. setting up programs for them and showing them how to take advantage of the positive press. We arrange for interviews and give your sponsor maximum visibility at the race track. We connect them to major racing publications and help arrange for feature stories. We have Hospitality people within our agency that will assist your sponsor and their invited guests to enjoy their visit to the track when they show off their investment. These people arrange for Golf, Tennis or Deep Sea fishing outings, we will even teach your sponsor how to surf or scuba dive if that’s what they want. Along with your team Hospitality person, we arrange dinner parties in their honor and VIP treatment wherever they go.

The sponsorship programs at Fast Track Marketing are so sound and time proven,
we offer them mainly to sportsman teams. It seems many big name teams act as a
magnet to money. But how about the sportsman or weekend racer ?

How about you?

Email us at info@racingsponsorships.com for more information.