|
|
|
|
This second edition written by a world leader in sponsorship programs DJ Pearsall, discusses
all the different aspects of what it takes to secure and retain sponsorship for Sportsman and Professional race teams.
First published in 1991, this guide continues to be successful in assisting the "Do It Yourself" race team and is considered the ultimate guide for the racers who have someone on their team with the talent to promote, market and create marketing partnerships with local and national businesses.
This guide is geared for the sportsman teams who are seeking sponsors on a limited or local basis and need occasional financial backing for a specific event. Let’s face it. A sportsman team cannot afford the high dollar marketing agency, nor do they need to be ruled out of sponsorship deals because they don’t have one.
This publication is a must for anyone seeking a marketing partner on their own. This "no nonsense, plain language" guide has helped hundreds of race teams get the funds they need for their sport. Along with a sample proposal, some of the topics discussed in this informative manual include:
|
|
|
|
|
| Building Budgets |
Press Releases |
Media Kits |
| Successful Marketing |
Media Coverage |
Media Interviews |
| Transporter Advertising |
Hold Harmless |
National / Regional |
| Sponsorship Levels |
Research |
First Meetings |
| Crafting A Proposal |
Team Strategy |
Proposal Investment |
| Endorsements |
Public Image |
Show Car |
| Team Identification |
Personal Appearances |
Trade Shows |
| Associate Sponsors |
Promotions |
Support Staff |
| Understanding Demographics and Advertising |
Race Fans |
| Glossary of Terms |
Reaching Their Market |
Rejection / Objections |
| Increasing Market Share |
Product Sponsorship |
Event Sponsorship |
| Sportsman Programs |
Associate Sponsors |
Funded Drivers |
| Marketing Objectives |
Entertainment / Hospitality |
Effective Media Leverage |
| Merchandising |
Brand / Service Awareness |
Selling At The Track |
| Negotiating / Modification |
Special Programs |
Contract Renewals |
|
Also Included: |
| Sample Proposal |
Sample Hold Harmless |
Sample Contract |
| Sample Product Request |
Sample Press Release |
|
Order now for only $59.99 plus $6.00
shipping and handling.
The fees for the CD version or hard copy of this publication are non-refundable at any time
due to the copyrighted and proprietary information, which may be copied and used for other commercial value.
By ordering this publication and providing payment through credit card or check, you are agreeing to this term and condition.
Contact us at info@racingsponsorships.com
for more information. |
|
|
